YouTube Knocks Out Television

You Tube knocks out Television.

YouTube K.O.s T.V.

How do you decide who wins in a battle between television and YouTube? How many visits does YouTube receive per day or month? How many people access YouTube from their cell phones? How are original content creators compensated for their work? Can YouTube help a business grow? How? In the article we will be looking at, you will find the answers to these and other questions.

TJ McCue (http://www.forbes.com/sites/tjmccue/), not only works for entrepreneurs and small businesses constructing websites and web content but is also a writer for Tech Biz Talks (http://www.techbiztalk.com/tech-tools/), an informative website dedicated to the latest technology. In this brief article we are given a clear vision of what is happening with the giant of internet videos, its growth, the way in which it reaches its objectives and the possibilities it possesses as a marketing tool for our own businesses.  Finally, we look at the latest 10 YouTube channels with the most subscribers.

To learn the new vocabulary, we recommend that you look at the words and their meanings, then go to the article by clicking on the link. Finally, come back and review the vocabulary again. We hope that by following this tip, your vocabulary and English level will improve.

MAGAZINE
Forbes
SECTION
Technology. Mobile.
POST TITLE
“YouTube Claims Victory Over TV-Battle Won With One Billion Visitors per Month”
POSTED BY
TJ McCue

Click here to read the article.

Vocabulary to help you understand the article.

Word Definition
1 Asserted transitive verb
To state positively; declare; affirm to maintain or defend (rights, claims, etc.)
2 RBC Capital Markets A large international financial company
3 Revenue noun
The return from property or investment; income. An item or source of income([pl.]) items or amounts of income collectively, as of a nation
4 Viewership noun
The audience for a TV program. The size of such an audience
5 Spurred anything that urges, impels, or incites; stimulus to action
6 Awesomeness Noun: awesomeness.
Awesome: inspiring awe(rare) showing awe(slang) wonderful; impressive; excellent
7 Savvy noun(informal)
shrewdness or understanding
know-how
8 Leveraging Means of accomplishing some purpose. Take advantage of…
9 Building out Constructing
10 Sponsoring A person or agency that undertakes certain responsibilities in connection with some other person or some group or activity, as in being a proponent, endorser, advisor, underwriter, surety, etc.
11 Pitch (informal)
To try to sell using persuasive talk or advertising
12 Ring true To sound like the truth.
13 Across (within context)
To encompass or to contain something mentioned.
14 Dominance A dominating, or being dominant; control; authority.
(also ) ˈdominancy
15 Surge Any sudden, strong increase, as of energy, enthusiasm, etc.
16 Provided On the condition or understanding; if; providing (often with that)
17 Vaulted Over Jumped over or moved upward in comparison to someone or something.
18 Spot A locality; place ⇒ a good fishing spot. Any small area or space.
19 Host The provider of a particular service.
20 Lip-synching To synchronize lip movements with (recorded speaking or singing)
21 Bits Routine or act.
22 Among In the company of; surrounded by; included with a group of ⇒ you are among friends
23 Vlogger Combination of the words Video logger. A video journal uploaded to the internet
24 Brits An informal term for British.
25 Sketch A short, light, informal story, description, play, skit, or piece of music.

Make sure you come back next week when we put your knowledge to the test.  Meanwhile, visit our company website by clicking here or visiting www.englishworkshop.com.mx

References

Collins American English Dictionary

http://www.collinsdictionary.com

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Win All or Win-Win Word Search Answers

We hope you had time to resolve the word search and learn some new vocabulary in the process.  Below you will find the answers to last week’s puzzle.

Win All or Win-Win Word Search Answers

Win All or Win-Win Word Search Answers

1. to manage (to do something) without risking serious consequences (used with can). [AFFORD]
2. to become aware (of) through one of the senses, esp. through sight [PERCEIVE]
3. to estimate or determine the significance, importance, or value of; evaluate [ASSESS]
4. thoroughly; utterly, absolutely + having an ugly or mean disposition,obstinate [DOWN RIGHT ORNERY]
5. Areas in which two sides can agree to a mutually beneficial exchange [TRADING POINTS]
6. free of trouble, debt, etc., esp. with effort [AFLOAT]
7. to give; concede; grant [YIELD]
8. Synonym = exploit, extract, pump, take advantage of [MILKING]
9. anything owned that has exchange value [ASSET]
10. a fixed mental attitude formed by experience, education, prejudice, etc. [MINDSET]
11. Obtained, accomplished [REACHED]
12. declared, esp. in specific terms; expressed [STATED]
13. A system of activities instrumental to the attainment of one party’s goals when they are in basic conflict with those of the other party [DISTRIBUTIVE BARGAINING]
14. anything serving as the introduction to a principal event, action, performance, etc.; preliminary part; preface; opening [PRELUDE]
15. wide in range; not limited [BROAD]
16. an exchange; esp., a giving up of one benefit, advantage, etc. in order to gain another regarded as more desirable [TRADE OFF]
17. cautious; on one’s guard [WARY]
18. gain or benefit [ADVANTAGE]
19. means of accomplishing some purpose. influence, authority, clout, pull, weight [LEVERAGE]
20. a person or group having a stake, or interest, in the success of an enterprise, business, movement, etc. [STAKEHOLDERS]
21. Because of fear [OUT OF FEAR]
22. distinct; definite; not doubtful; unambiguous [CLEAR CUT]
23. having or showing a lack of foresight. unthinking, ill-advised, ill-considered, impolitic, impractical, improvident, imprudent, injudicious [SHORTSIGHTED]

We hope you enjoyed this Word Search and we encourage you to subscribe so you don’t miss out on our upcoming posts.  Be sure to visit our website by clicking here or going to www.englishworkshop.com.mx

References

Collins American English Dictionary

http://www.collinsdictionary.com

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Win All or Win-Win Word Search

In last weeks post, we looked at an article which dealt with attitudes some people take when going into negotiations.  If you hadn’t seen the article yet, visit by clicking here.  If you need to go over the vocabulary again, go to last weeks post.

This week, we are going to test your knowledge of vocabulary with a Word Search.  Instead of just looking for the presented words, you are presented a list of definitions from last weeks post.  Once you have the words you need, you can then search for the words in the puzzle.

Good Luck!

Win All or Win Win Word Search

Win All or Win-Win Word Search

1. To manage (to do something) without risking serious consequences (used with can).

2. To become aware (of) through one of the senses, esp. through sight

3. To estimate or determine the significance, importance, or value of; evaluate

4. Thoroughly; utterly, absolutely + having an ugly or mean disposition,obstinate

5. Areas in which two sides can agree to a mutually beneficial exchange

6. Free of trouble, debt, etc., esp. with effort

7. To give; concede; grant

8. Synonym = exploit, extract, pump, take advantage of

9. Anything owned that has exchange value

10. A fixed mental attitude formed by experience, education, prejudice, etc.

11. Obtained, accomplished

12. Declared, esp. in specific terms; expressed

13. A system of activities instrumental to the attainment of one party’s goals when they are in basic conflict with those of the other party

14. Anything serving as the introduction to a principal event, action, performance, etc.; preliminary part; preface; opening

15. Wide in range; not limited

16. An exchange; esp., a giving up of one benefit, advantage, etc. in order to gain another regarded as more desirable

17. Cautious; on one’s guard

18. Gain or benefit

19. Means of accomplishing some purpose. influence, authority, clout, pull, weight

20. A person or group having a stake, or interest, in the success of an enterprise, business, movement, etc.

21. Because of fear

22. Distinct; definite; not doubtful; unambiguous

23. Having or showing a lack of foresight. unthinking, ill-advised, ill-considered, impolitic, impractical, improvident, imprudent, injudicious

Thank you for practicing your English with this weeks post.  Come back next week for the answers to this puzzle. If you haven’t done so yet, please visit our company website by clicking here or visiting www.englishworkshop.com.mx

References

Collins American English Dictionary

http://www.collinsdictionary.com

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Win All or Win-Win?

Negotiation - No Loosers Allowed !

Negotiation – No Loosers Allowed !

The article we are going to look at talks about the attitude with which one must face in a negotiation, the spirit in which you have to play to always get the most of the deal. But is this the best strategy in the business world? When an authority or a person with certain credentials in the business world writes an article, we generally believe what they say without the need for further investigation.  In this case, we can’t possibly know because it says it was written by the staff of entrepreneur magazine and that its staff is made up of 12 people who work in different areas. Who, out of those 12, wrote the article?

There are times in which the article is ambiguous but the discussion generates some very interesting comments. This is why, in this particular reading exercise, we would like you to not only read the article but also direct your attention to the comments as well.  At the time of the writing of this post, there are 13 comments following the article. The benefit to you is that you will find some very useful colloquial vocabulary which, perhaps, may inspire you to participate in some of the discussions and provide some of your own comments.  If you need assistance or have any doubts, ask your English teacher in class.

As with most posts we write, it is recomend that to learn the vocabulary, first, look at the words and their meanings, then go to the article by clicking on the link. Finally, come back and review the vocabulary again. We hope that by following this tip, your vocabulary and English level will improve.

MAGAZINE
Entrepreneur
SECTION
Marketing. Sales.
POST TITLE
“How to Win a Business Negotiation”
POSTED BY
Entrepreneur Staff

Click here to read the article.

Word Definition
1 Afford to manage (to do something) without risking serious consequences (used with can) ⇒ I can afford to speak frankly
2 Perceive to become aware (of) through one of the senses, esp. through sight
3 Assess to estimate or determine the significance, importance, or value of; evaluate
4 Downright ornery Downright = thoroughly; utterly, absolutely.
Ornery = having an ugly or mean disposition,obstinate
5 Trading points Areas in which two sides can agree to a mutually beneficial exchange
6 Afloat free of trouble, debt, etc., esp. with effort ⇒ he kept the business afloat
7 Yield to give; concede; grant ⇒ to yield the right of way, to yield a point
8 Milking Synonym = exploit, extract, pump, take advantage of
9 Asset anything owned that has exchange value
10 Mind-set a fixed mental attitude formed by experience, education, prejudice, etc. (also ) ˈmindˌ set
11 Reached Obtained, accomplished
12 Stated declared, esp. in specific terms; expressed
13 Distributive bargaining A system of activities instrumental to the attainment of one party’s goals when they are in basic conflict with those of the other party, for example pay bargaining.1
14 Prelude anything serving as the introduction to a principal event, action, performance, etc.; preliminary part; preface; opening
15 Broad wide in range; not limited ⇒ a broad variety, a broad education
16 Trade off an exchange; esp., a giving up of one benefit, advantage, etc. in order to gain another regarded as more desirable (also written ) ˈtradeˌ off
17 Wary cautious; on one’s guard
18 Advantage gain or benefit
19 Leverage means of accomplishing some purpose. influence, authority, clout, pull, weight
20 Stakeholders a person or group having a stake, or interest, in the success of an enterprise, business, movement, etc.
21 Out of fear Because of fear
22 Clear-cut distinct; definite; not doubtful; unambiguous
23 Shortsighted having or showing a lack of foresight. unthinking, ill-advised, ill-considered, impolitic, impractical, improvident, imprudent, injudicious
24 w/e Internet slang for “whatever”
25 b/w Internet slang for “between”

Click here to read the article.

Be sure to come back to put your knowledge to the test next week.  In the meantime, visit our website by clicking here or by going to www.englishworkshop.com.mx

References

Palgrave.com business glossary

1.)    http://www.palgrave.com/business/brattonandgold/glossary/glossary.htm

Collins American English Dictionary

http://www.collinsdictionary.com

Link for entrepreneur staff

http://www.entrepreneur.com/columnists/index.html

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Avoid Creating New Ideas Crossword Answers

Hopefully, last week, you had the chance to read the article titled “5 archetypes who get in the way of big ideas” and do the crossword puzzle.  If you have done it, I congratulate you.  Here are the answers to that crossword.

Crossword answers, avoid creating new ideas.

Ways of thinking to avoid creating new ideas Crossword puzzle answers.

Thank you for visiting us.  We would like to encourage you to visit our company website by clicking here or going to www.englishworkshop.com.mx

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Avoid Creating New Ideas Crossword

If you have read the article from last week’s post, then you will now have a chance to put your newly learned vocabulary to the test in this crossword puzzle.

If you haven’t yet had a chance to read the article then click here.  For the vocabulary, click here.

Good Luck!

Ways of thinking to avoid creating new ideas

Avoid Creating New Ideas

Across

Down

1. The operations department is ______ a plan to cut raw material costs. 2. John’s cell phone constantly ringing during the meeting was very ______.
3.   ______ of the budget restrictions, I think we should go ahead with the new publicity campaign. 5. You have to ______ ______ at that project if you want to meet the deadline.
4. Once we ______ what the real issue is, the quicker we can solve the problem. 5. Jill and Frank are the biggest ______ I know; they always vote no to my requests.
6. All of her ______ agreed that the best thing to do was to wait until the next financial quarter. 9. We must ______ ______ our differences until the negotiations are finished.
7. The new hires are ______ and still need a lot of training. 10. I left my last job because I felt like I was nothing more than a ______ in a wheel.
8. In order to be able to be profitable this year, we have a lot of ______ to get over. 11. “______ the moment” is what I always say.
11. The governor is working on a proposal to reduce poverty in the area’s ______.
12. The airplanes were ______ high above the city.
13. You have to have a ______ to make some difficult choices if you want to succeed.

We hope you enjoyed the puzzle. In next week’s post, we will post this crossword’s answers.  Be sure to stop by our company website by clicking here or by visiting: www.englishworkshop.com.mx

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Ways of Thinking to Avoid Creating New Ideas

...and all I wanted was to go to the bathroom.

Kaihan Krippendorff is an expert consultant. In an article based on his work in Singapore, he shares his view on 5 types of people (their thoughts and attitudes) a project leader wanting and needing to find new and creative solutions for his/her company, business or work, must deal with. How do you recognize them? Are they really harmful? Can one take advantage of them?

Kaihan Krippendorff is the author of three business strategy books. In his latest book “Outthink the Competition,” his central focus is on resolving corporate conflict by combining Eastern philosophy, military and modern business strategy. 

MAGAZINE
Fast Company
SECTION
Business + Innovation. Leadership Technology.
POST TITLE
“5 Archetypes Who Get In the Way of Big Ideas”
POSTED BY
Kaihan Krippendorff.

Click here to read the article.

Remember, for good reading comprehension, we suggest you read the vocabulary words and their meanings, read the article and then return to the vocabulary.

Word Definition
1 Disruptive Adj. Something or someone that causes an interruption in the orderly course of something (a social affair, meeting, etc.).
2 Fourth Option Kaihan Krippendorff is the creator of The Fourth Option™ approach, a strategic methodology that teaches executives and businesses how to seize opportunities others ignore, unlock innovation, and build strategic thinking skills.
3 Regardless Without regard for, or in spite of, objections, difficulties, etc.; anyway.
4 To stand in your way To block ones passage or act as an obstacle.
5 Lemming Any of various small, mostly arctic rodents (family Cricetidae) resembling mice but having short tails and fur-covered feet: some species (esp. genus Lemmus) undertake spectacular mass migrations at peaks of population growth, ultimately drowning while trying to cross the sea
6 Hurdles A difficulty or obstacle to be overcome.
7 Overlooking
  1. to look over or beyond and not see; fail to notice
  2. to ignore; neglect
8 Settle on Decide.
9 Breakthrough A strikingly important advance or discovery.
10 Bang away Work hard and long hours.
11 Likelihood Probability. The fact of being likely to happen or something that is likely to happen.
12 Cup is full Metaphore to describe the brain unwilling or unable to learn new things.
13 Novices A person new to a particular occupation, activity, etc.; apprentice; beginner.
14 Peers A person or thing of the same rank, value, quality, ability, etc.; equal; specif., an equal before the law.
15 Unravel To make clear of confusion or involvement; solve.
16 Set aside To set apart. To ignore temporarily.
17 Cog Any of a series of teeth on the rim of a wheel, for transmitting or receiving motion by fitting between the teeth of another wheel; gear tooth.
18 Naysayers One who opposes, refuses, or denies, esp. habitually.
19 Seize To take quick advantage of (an opportunity, etc.)
20 Devising To work out or create (something) by thinking; contrive; plan; invent.
21 Soaring To rise above the usual or ordinary level or bounds; be elevated. For example: soaring prices, soaring spirits
22 Skyscrapers A very tall building.
23 Willingness A state of doing or giving readily or gladly; voluntary.
24 Rice patties Fields used for growing rice.
25 Slums A usually heavily populated area of a city, characterized by poverty, poor housing, etc.

Thank you for reading our post.  Make sure to come back next week as we put your knowledge to the test.  If you haven’t yet had the chance to visit our company website, we suggest you do so now by either clicking here or going to www.englishworkshop.com.mx

Resources

Source: Collins Concise English Dictionary © HarperCollins Publishers: http://www.collinsdictionary.com/

Kaihan Krippendorff’s Definition for the Fourth Option: http://www.kaihan.net/Kaihan_Bio_Sept2010.pdf

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